Tocaya — ~15 locations
The #1 complaint: Speed (14.1% of reviews)
Markets Sampled
States
AZ, CA, IL
How we collected this: We searched Google Places across 16 major US metro areas, selected 16 geographically diverse locations, and analyzed 71 customer reviews. These locations represent 6,851 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.
Real reviews from Google — unedited
“The spicy margarita was good; service marginal and slow (but polite)”
Tempe, AZ
“The atmosphere is bright and modern, and the staff are polite—service was average: not notably fast, but not slow either”
Los Angeles, CA
If this pattern holds across your 15 locations, an estimated 9 locations are generating operational complaints right now.
| Location | Rating | Reviews | Speed | Accuracy | Capacity | Quality |
|---|---|---|---|---|---|---|
Tocaya Organica El Segundo, CA | 4.3 | 347 | 20% | — | 20% | 20% |
Tocaya Modern Mexican Scottsdale, AZ | 4.4 | 578 | 40% | — | — | — |
Tocaya Modern Mexican Los Angeles, CA | 4.4 | 611 | 40% | — | — | — |
Tocaya Modern Mexican Scottsdale, AZ | 4.3 | 499 | 20% | — | — | — |
Tocaya Modern Mexican Los Angeles, CA | 4.3 | 481 | 20% | — | — | — |
Tocaya Modern Mexican Tempe, AZ | 4.1 | 311 | 20% | — | — | — |
Tocaya Modern Mexican Santa Monica, CA | 4.4 | 777 | — | — | 20% | — |
Tocaya Modern Mexican Los Angeles, CA | 3.8 | 163 | 20% | — | — | — |
Tocaya Modern Mexican Los Angeles, CA | 4.2 | 238 | 20% | — | — | — |
Mi Tocaya Antojería Chicago, IL | 4.6 | 1,103 | — | — | — | — |
Tocaya Modern Mexican Los Angeles, CA | 4.5 | 758 | — | — | — | — |
Tocaya Modern Mexican Los Angeles, CA | 4.2 | 416 | — | — | — | — |
Tocaya Modern Mexican Phoenix, AZ | 4.1 | 209 | — | — | — | — |
Tocaya Modern Mexican Burbank, CA | 4.2 | 358 | — | — | — | — |
TOCAYA ORGANICA Scottsdale, AZ | 4 | 2 | — | — | — | — |
estimated annual revenue at risk from operational complaints
Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.
Next Step
We see the problem in your public reviews. Let us quantify it.
“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”
Curbit has delivered assessments for brands processing 50,000+ orders/day