Qdoba — ~800 locations

20%

of customer reviews mention operational issues

The #1 complaint: Speed (9.2% of reviews)

24
locations audited
16
US metros
120
reviews classified
4.1
avg Google rating

National Audit Methodology

24
locations audited
16
US metros covered
10
states represented
120
reviews classified

Markets Sampled

New YorkLos AngelesChicagoHoustonPhoenixAtlantaSeattleMiamiDenverAustinPortlandSacramentoLas VegasTucsonCharlotteColumbus

States

AZ, CA, GA, IL, IN, MI, NJ, NY, TX, WI

How we collected this: We searched Google Places across 16 major US metro areas, selected 24 geographically diverse locations, and analyzed 120 customer reviews. These locations represent 10,688 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.

Complaint Breakdown

SpeedWait time complaints
9.2%
CapacityPeak-time breakdown
4.2%
AccuracyOrder errors
3.3%
QualityFood quality issues
3.3%

What Their Customers Are Saying

Real reviews from Google — unedited

Speed

I went over to the line to ask how much longer the order might be and she said that I was just a doordasher and could stand to the side and wait my turn

Kenosha, WI

Quality

What I got was a soggy mess and a stomachache

Santa Ana, CA

Capacity

And to top it all off, you would have thought this happened during a rush, but no, I've been in busier lines at this same location during lunch/dinner rushes and this the first time this has ever h...

Tempe, AZ

Speed

Got tacos for myself and buritto for my boyfriend today at this place, and the boyfriend got food poisoning (can’t be anything else since we’ve not eaten anything else that day) The service is real...

St. Joseph, MI

Speed

Service was extremely slow

Santa Ana, CA

Speed

They told me I could get lunch and there was no breakfast and that it ended a long time ago

Wheaton, IL

Accuracy

Ordered them with queso diablo and they completely forgot that too

Kenosha, WI

Location-Level Breakdown

63%
of sampled locations show complaints
43%
avg complaint rate in worst 30% of locations
15/24
locations with operational issues

If this pattern holds across your 800 locations, an estimated 504 locations are generating operational complaints right now.

LocationRatingReviewsSpeedAccuracyCapacityQuality
QDOBA Mexican Eats
Lake Geneva, WI
3.767140%20%20%
QDOBA Mexican Eats
Merrillville, IN
4.167220%20%
QDOBA Mexican Eats
St. Joseph, MI
3.879620%20%
QDOBA Mexican Eats
Santa Ana, CA
2.95820%20%
QDOBA Mexican Eats
Wheaton, IL
4.56040%
QDOBA Mexican Eats
Kenosha, WI
3.63720%20%
QDOBA Mexican Eats
Orange, CA
2.95520%20%
QDOBA Mexican Eats
Kenosha, WI
3.992420%
QDOBA Mexican Eats
Humble, TX
4.213020%
QDOBA Mexican Eats
Tempe, AZ
4.918120%
QDOBA Mexican Eats
Alpharetta, GA
4.583720%
QDOBA Mexican Eats
4.21,77020%
QDOBA Mexican Eats
Tempe, AZ
3.931220%
QDOBA Mexican Eats
Sandy Springs, GA
4.264420%
QDOBA Mexican Eats
Union, NJ
4.11,25920%
QDOBA Mexican Eats
Hamilton Township, NJ
4.9376
QDOBA Mexican Eats
Deer Park, NY
4.929
QDOBA Mexican Eats
Los Angeles, CA
2.730
QDOBA Mexican Eats
Vernon Hills, IL
4.589
QDOBA Mexican Eats
Linden, NJ
4.9637
QDOBA Mexican Eats
Michigan City, IN
4.220
QDOBA Mexican Eats
4.9141
QDOBA Mexican Eats
Chicago, IL
4.2624
QDOBA Mexican Eats
Valparaiso, IN
4.1336
Bottom 30% — highest complaint concentration

What This Costs Qdoba

$252M

estimated annual revenue at risk from operational complaints

800
locations
48,000
affected orders/day
20%
complaint rate
30%
churn after bad exp.

Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.

How Curbit Fixes This

+33%
Goldilocks Rate
CAVA
Orders delivered at the perfect moment
+30%
Kitchen Throughput
Dave's Hot Chicken
More orders through the same kitchen
+35%
Speed of Service
Caliber Fresh Grill
Faster without sacrificing quality
0.2★
Google Rating Lift
Avg across customers
Measurable brand health improvement

Next Step

See What's Behind the Numbers

We see the problem in your public reviews. Let us quantify it.

Quote Time Analysis
Quoted vs. actual performance across every location
🎯
Goldilocks Rate
What % of orders arrive at the perfect moment
📊
Capacity Intelligence
Where throttling costs you orders during peak
💰
Revenue Impact
Guest attrition and throughput loss, quantified

“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”

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Results in days, not months
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