Moes Southwest Grill — ~700 locations

24.2%

of customer reviews mention operational issues

The #1 complaint: Speed (8.3% of reviews)

24
locations audited
15
US metros
120
reviews classified
3.9
avg Google rating

National Audit Methodology

24
locations audited
15
US metros covered
13
states represented
120
reviews classified

Markets Sampled

New YorkLos AngelesChicagoHoustonPhoenixAtlantaSeattleMiamiDenverAustinSacramentoLas VegasTucsonCharlotteColumbus

States

AR, AZ, CA, GA, IL, LA, MI, MS, NJ, NV, NY, OK, TX

How we collected this: We searched Google Places across 16 major US metro areas, selected 24 geographically diverse locations, and analyzed 120 customer reviews. These locations represent 13,946 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.

Complaint Breakdown

SpeedWait time complaints
8.3%
AccuracyOrder errors
5.8%
CapacityPeak-time breakdown
5.8%
QualityFood quality issues
4.2%

What Their Customers Are Saying

Real reviews from Google — unedited

Speed

Was told a 15 minute wait on rice, 35 minutes later we finally gave in and went to Skyline Burrito in town

Lufkin, TX

Accuracy

He looked up a picture of the bowl that we ordered and what should be on it (seasoned rice, black beans, Oaxaca cheese, pico, queso and double steak) and again tried to tell her that we’ve ordered ...

Peoria, AZ

Quality

Not fresh 1) lettuce was all rusty looking 2) chips were cold & stale 3) steak was grizzly and carelessly cut into impossibly large pieces 2 stars because at least we didn’t get food poisoning… yet

St. Joseph, MI

Capacity

It took them a while to acknowledge us, and they were not busy

St. Joseph, MI

Speed

Tonight I had an additional 25 minute wait after arriving

Olive Branch, MS

Accuracy

I am constantly missing my salsa when I order from this location

Acworth, GA

Quality

Pans placed inside empty pans to shorten cleaning process however it left my food cold, AirPods in ears as my food was being made and did not pay attention to me, drink cups on the line, chips sat ...

Madison, MS

Location-Level Breakdown

71%
of sampled locations show complaints
48%
avg complaint rate in worst 30% of locations
17/24
locations with operational issues

If this pattern holds across your 700 locations, an estimated 497 locations are generating operational complaints right now.

LocationRatingReviewsSpeedAccuracyCapacityQuality
Moe's Southwest Grill
Las Vegas, NV
3.62,50720%40%
Moe's Southwest Grill
Shreveport, LA
4.163920%20%20%
Moe's Southwest Grill
Olive Branch, MS
4.253320%40%
Moe's Southwest Grill
St. Joseph, MI
4.389920%20%
Moe's Southwest Grill
Madison, MS
456620%20%
Moe's Southwest Grill
Acworth, GA
463620%20%
Moe's Southwest Grill
Long Beach, NY
2.91820%20%
Moe's Southwest Grill
Ronkonkoma, NY
3.24640%
Moe's Southwest Grill
Jackson, MS
3.959020%20%
Moe's Southwest Grill
Rancho Cucamonga, CA
44520%
Moe's Southwest Grill
Lufkin, TX
4.185220%
Moe's Southwest Grill
Atoka, OK
495320%
Moe's Southwest Grill
Little Rock, AR
461820%
Moe's Southwest Grill
Peoria, AZ
3.98220%
Moe's Southwest Grill
East Windsor, NJ
4.241320%
Moe's Southwest Grill
Morrow, GA
4.11,79920%
Moe's Southwest Grill
Franklin Township, NJ
4.164320%
Moe's Southwest Grill
Brentwood, NY
4.145
Moe's Southwest Grill
Trenton, NJ
4814
Moe's Southwest Grill
Chicago, IL
3.544
Moe's Southwest Grill
Denham Springs, LA
3.8345
Moe's Southwest Grill
Camp Pendleton North, CA
3.8328
Moe's Southwest Grill
Goodyear, AZ
3.8171
Moe's Southwest Grill
Houma, LA
4.1360
Bottom 30% — highest complaint concentration

What This Costs Moes Southwest Grill

$267M

estimated annual revenue at risk from operational complaints

700
locations
50,820
affected orders/day
24.2%
complaint rate
30%
churn after bad exp.

Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.

How Curbit Fixes This

+33%
Goldilocks Rate
CAVA
Orders delivered at the perfect moment
+30%
Kitchen Throughput
Dave's Hot Chicken
More orders through the same kitchen
+35%
Speed of Service
Caliber Fresh Grill
Faster without sacrificing quality
0.2★
Google Rating Lift
Avg across customers
Measurable brand health improvement

Next Step

See What's Behind the Numbers

We see the problem in your public reviews. Let us quantify it.

Quote Time Analysis
Quoted vs. actual performance across every location
🎯
Goldilocks Rate
What % of orders arrive at the perfect moment
📊
Capacity Intelligence
Where throttling costs you orders during peak
💰
Revenue Impact
Guest attrition and throughput loss, quantified

“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”

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Results in days, not months
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