Mellow Mushroom — ~150 locations

45.8%

of customer reviews mention operational issues

The #1 complaint: Speed (30% of reviews)

24
locations audited
11
US metros
120
reviews classified
4.4
avg Google rating

National Audit Methodology

24
locations audited
11
US metros covered
15
states represented
120
reviews classified

Markets Sampled

New YorkLos AngelesChicagoHoustonAtlantaSeattleMiamiSacramentoLas VegasCharlotteColumbus

States

AL, AZ, CO, FL, GA, IN, KY, MO, NC, NE, OH, SC, TN, TX, VA

How we collected this: We searched Google Places across 16 major US metro areas, selected 24 geographically diverse locations, and analyzed 120 customer reviews. These locations represent 50,340 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.

Complaint Breakdown

SpeedWait time complaints
30%
CapacityPeak-time breakdown
12.5%
AccuracyOrder errors
1.7%
QualityFood quality issues
1.7%

What Their Customers Are Saying

Real reviews from Google — unedited

Accuracy

Literally had to stop going here because time and time again the food and service were messed up

Marietta, GA

Speed

Our waiter appeared to be drinking alcohol at the bar and he took forever to come over to us to take our order

Conyers, GA

Capacity

A Saturday @ 4pm, not even during a heightened busy time

Wilmington, NC

Quality

They came out lukewarm, so I sent them back to be reheated

Chantilly, VA

Speed

Waited an hour on my pizza which was 30 min past time and i was fine with that if it was good but the bacon looks raw and I'm literally throwing all but a half a slice in trash and going to cookout...

Winston-Salem, NC

Speed

while eating, i saw our waitress grab a spoon smudge off the part that goes in your mouth & placed it on a plate of ice cream & walk off with it to a table, GROSSS

San Antonio, TX

Speed

Sat for 5 minutes while employees stared yet didn’t help then waited for the 2 bartenders in the back doing who knows what

Carmel, IN

Speed

The waitress was clearly uninterested in serving us, which immediately created an uncomfortable atmosphere

Wilmington, NC

Location-Level Breakdown

96%
of sampled locations show complaints
65%
avg complaint rate in worst 30% of locations
23/24
locations with operational issues

If this pattern holds across your 150 locations, an estimated 144 locations are generating operational complaints right now.

LocationRatingReviewsSpeedAccuracyCapacityQuality
Mellow Mushroom Williamsburg
Williamsburg, VA
4.52,77280%
Mellow Mushroom Wilmington - Downtown
Wilmington, NC
4.236220%60%
Mellow Mushroom Chantilly
Chantilly, VA
4.62,52640%20%
Mellow Mushroom San Antonio
San Antonio, TX
4.52,98460%
Mellow Mushroom Myrtle Beach
Myrtle Beach, SC
4.53,27660%
Mellow Mushroom Phoenix
Phoenix, AZ
4.43,44960%
Mellow Mushroom Carmel
Carmel, IN
4.579840%20%
Mellow Mushroom St. Louis
Sunset Hills, MO
4.43,37160%
Mellow Mushroom
Wilder, KY
4.52,14920%40%
Mellow Mushroom Fredericksburg
Fredericksburg, VA
4.41,17320%40%
Mellow Mushroom Cary
Cary, NC
4.32,16160%
Mellow Mushroom New Albany
New Albany, OH
4.41,35820%20%
Mellow Mushroom Downtown Denver
Denver, CO
4.42,30440%
Mellow Mushroom Lincoln
Lincoln, NE
4.41,67420%20%
Mellow Mushroom Franklin
Franklin, TN
4.31,93620%20%
Mellow Mushroom Ocala
Ocala, FL
4.383620%20%
Mellow Mushroom
4.43,16840%
Mellow Mushroom Fort Worth
Fort Worth, TX
4.41,74320%20%
Mellow Mushroom
Cottleville, MO
4.51,91720%20%
Mellow Mushroom Winston-Salem
Winston-Salem, NC
4.32,87220%
Mellow Mushroom Birmingham
Birmingham, AL
4.31,38020%
Mellow Mushroom Marietta - Johnson Ferry
Marietta, GA
4.332520%
Mellow Mushroom Conyers
Conyers, GA
4.42,45020%
Mellow Mushroom Orlando - International Drive
Orlando, FL
4.43,356
Bottom 30% — highest complaint concentration

What This Costs Mellow Mushroom

$108M

estimated annual revenue at risk from operational complaints

150
locations
20,610
affected orders/day
45.8%
complaint rate
30%
churn after bad exp.

Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.

How Curbit Fixes This

+33%
Goldilocks Rate
CAVA
Orders delivered at the perfect moment
+30%
Kitchen Throughput
Dave's Hot Chicken
More orders through the same kitchen
+35%
Speed of Service
Caliber Fresh Grill
Faster without sacrificing quality
0.2★
Google Rating Lift
Avg across customers
Measurable brand health improvement

Next Step

See What's Behind the Numbers

We see the problem in your public reviews. Let us quantify it.

Quote Time Analysis
Quoted vs. actual performance across every location
🎯
Goldilocks Rate
What % of orders arrive at the perfect moment
📊
Capacity Intelligence
Where throttling costs you orders during peak
💰
Revenue Impact
Guest attrition and throughput loss, quantified

“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”

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Results in days, not months
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