McAlisters Deli — ~500 locations

25%

of customer reviews mention operational issues

The #1 complaint: Speed (10.8% of reviews)

24
locations audited
14
US metros
120
reviews classified
4.2
avg Google rating

National Audit Methodology

24
locations audited
14
US metros covered
9
states represented
120
reviews classified

Markets Sampled

New YorkLos AngelesChicagoHoustonPhoenixAtlantaSeattleMiamiDenverAustinPortlandTucsonCharlotteColumbus

States

AZ, GA, IL, IN, NJ, NM, OH, PA, TX

How we collected this: We searched Google Places across 16 major US metro areas, selected 24 geographically diverse locations, and analyzed 120 customer reviews. These locations represent 17,267 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.

Complaint Breakdown

SpeedWait time complaints
10.8%
CapacityPeak-time breakdown
8.3%
AccuracyOrder errors
5%
QualityFood quality issues
0.8%

What Their Customers Are Saying

Real reviews from Google — unedited

Accuracy

I was also told they can’t refund my order (I don’t expect the whole thing to be refunded but if your system doesn’t allow partial refunds then honestly that’s not my problem when you screwed up) b...

Merrillville, IN

Speed

When we pointed it out, we were told it would take another 30 minutes, so basically we had to either eat it as-is or wait much longer

Hiram, GA

Capacity

We ordered our food to go and it was nicely packed

El Paso, TX

Accuracy

This the second time I’ve received an incorrect order

Merrillville, IN

Speed

Arrived on time and was told "your order is not ready yet

Schererville, IN

Accuracy

They had mixed up the special request for my sandwich with hers

Peoria, AZ

Accuracy

Result messed up my order

Goodyear, AZ

Speed

Management was poor, did not respond to phone calls, In fact I am still waiting to hear back and this happened on Saturday 11/16 it is Wednesday 11/20

Naperville, IL

Location-Level Breakdown

63%
of sampled locations show complaints
53%
avg complaint rate in worst 30% of locations
15/24
locations with operational issues

If this pattern holds across your 500 locations, an estimated 315 locations are generating operational complaints right now.

LocationRatingReviewsSpeedAccuracyCapacityQuality
McAlister's Deli
Wheaton, IL
4.226440%40%
McAlister's Deli
Hiram, GA
491240%20%
McAlister's Deli
Schererville, IN
4.21,01760%
McAlister's Deli
Peoria, AZ
4.385820%20%20%
McAlister's Deli
El Paso, TX
4.132220%20%
McAlister's Deli
Merrillville, IN
4.11,35940%
McAlister's Deli
Corpus Christi, TX
4.21,11220%20%
McAlister's Deli
Naperville, IL
4.499640%
McAlister's Deli
Valparaiso, IN
4.21,16840%
McAlister's Deli
Crystal Lake, IL
4.211520%20%
McAlister's Deli
Goodyear, AZ
417220%
McAlister's Deli
Montgomery, IL
4.252320%
McAlister's Deli
Elgin, IL
4.480520%
McAlister's Deli
Mokena, IL
3.948820%
McAlister's Deli
Irving, TX
4.31,39320%
McAlister's Deli
Warrington, PA
4.4499
McAlister's Deli
Livingston, NJ
4.210
McAlister's Deli
Parma, OH
4.324
McAlister's Deli
Las Cruces, NM
4.41,583
McAlister's Deli
Tempe, AZ
4.4580
McAlister's Deli
Mount Prospect, IL
4.3491
McAlister's Deli
El Paso, TX
3.9119
McAlister's Deli
Live Oak, TX
3.91,753
McAlister's Deli
Houston, TX
4.3704
Bottom 30% — highest complaint concentration

What This Costs McAlisters Deli

$197M

estimated annual revenue at risk from operational complaints

500
locations
37,500
affected orders/day
25%
complaint rate
30%
churn after bad exp.

Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.

How Curbit Fixes This

+33%
Goldilocks Rate
CAVA
Orders delivered at the perfect moment
+30%
Kitchen Throughput
Dave's Hot Chicken
More orders through the same kitchen
+35%
Speed of Service
Caliber Fresh Grill
Faster without sacrificing quality
0.2★
Google Rating Lift
Avg across customers
Measurable brand health improvement

Next Step

See What's Behind the Numbers

We see the problem in your public reviews. Let us quantify it.

Quote Time Analysis
Quoted vs. actual performance across every location
🎯
Goldilocks Rate
What % of orders arrive at the perfect moment
📊
Capacity Intelligence
Where throttling costs you orders during peak
💰
Revenue Impact
Guest attrition and throughput loss, quantified

“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”

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Results in days, not months
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