Equator Coffees — ~10 locations
The #1 complaint: Speed (14.3% of reviews)
Markets Sampled
States
CA
How we collected this: We searched Google Places across 16 major US metro areas, selected 14 geographically diverse locations, and analyzed 70 customer reviews. These locations represent 4,202 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.
Real reviews from Google — unedited
“Updated review 4/6/2025: Downgraded to two stars from five stars due to exorbitant wait time for food”
Burlingame, CA
“” have gotten a bagel a few times from here and only once was it soft, every other time it’s been rock hard and stale”
San Francisco, CA
“And we were waiting for quite while for our drinks”
San Francisco, CA
If this pattern holds across your 10 locations, an estimated 6 locations are generating operational complaints right now.
| Location | Rating | Reviews | Speed | Accuracy | Capacity | Quality |
|---|---|---|---|---|---|---|
Equator Coffees Burlingame, CA | 4.4 | 242 | 40% | — | 20% | — |
Equator Coffees San Francisco, CA | 3.9 | 588 | 40% | — | 20% | — |
Equator Coffees Mill Valley, CA | 4.5 | 638 | 20% | — | 20% | — |
Equator Coffees San Francisco, CA | 4.6 | 318 | — | — | 20% | 20% |
Equator Coffees Oakland, CA | 4.4 | 224 | 20% | — | 20% | — |
Equator Coffees Culver City, CA | 4.4 | 106 | 40% | — | — | — |
Equator Coffees San Francisco, CA | 4.4 | 501 | 20% | — | — | — |
Equator Coffees Sonoma, CA | 4.7 | 24 | — | — | 20% | — |
Equator Coffees Larkspur, CA | 4.5 | 335 | 20% | — | — | — |
Equator Coffees Sausalito, CA | 4.3 | 550 | — | — | — | — |
Equator Coffees Roastery San Rafael, CA | 4.9 | 20 | — | — | — | — |
Equator Coffees Mill Valley, CA | 4.6 | 572 | — | — | — | — |
Equator Coffees Laguna Beach, CA | 4.7 | 70 | — | — | — | — |
Equator Coffees Los Angeles, CA | 4.9 | 14 | — | — | — | — |
estimated annual revenue at risk from operational complaints
Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.
Next Step
We see the problem in your public reviews. Let us quantify it.
“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”
Curbit has delivered assessments for brands processing 50,000+ orders/day