Dutch Bros Coffee — ~900 locations
The #1 complaint: Speed (33% of reviews)
Markets Sampled
States
CA, FL, GA, IL, IN, KY, MO, NC, OH, TX
How we collected this: We searched Google Places across 16 major US metro areas, selected 24 geographically diverse locations, and analyzed 112 customer reviews. These locations represent 1,832 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.
Real reviews from Google — unedited
“Yet another slow experience with Dutch Bros”
Indianapolis, IN
“Drinks should be packed carefully, especially for takeout”
Cincinnati, OH
“No body is there to take your order so you have to wait to get to the window”
Owensboro, KY
“Visited the window on a Saturday late morning, waited well over 10 minutes to get drinks”
Anderson, IN
“After waiting 25 minutes after the Estimated pick up I have to ask the worker again about the order which they clearly forgot about it and had immediately make my 2 drinks”
Indianapolis, IN
“Absolutely love the staff and coffee here BUT you guys have to get it together with the wait time”
Fairview Heights, IL
“Staff are friendly but quite slow in the morning which is inconvenient of you're trying to grab a quick coffee before work”
Cincinnati, OH
“I love the coffees, but it is soooo slow”
Baytown, TX
If this pattern holds across your 900 locations, an estimated 747 locations are generating operational complaints right now.
| Location | Rating | Reviews | Speed | Accuracy | Capacity | Quality |
|---|---|---|---|---|---|---|
Dutch Bros Coffee Los Angeles, CA | 3.9 | 94 | 100% | — | — | — |
Dutch Bros Coffee Morrisville, NC | 4.3 | 132 | 60% | — | 20% | — |
Dutch Bros Coffee Fairview Heights, IL | 2.6 | 67 | 80% | — | — | — |
Dutch Bros Coffee Cincinnati, OH | 3.5 | 194 | 60% | — | 20% | — |
Dutch Bros Coffee Owensboro, KY | 3.6 | 31 | 80% | — | — | — |
Dutch Bros Coffee Indianapolis, IN | 3.9 | 28 | 80% | — | — | — |
Dutch Bros Coffee Anderson, IN | 4.4 | 18 | 20% | — | 40% | — |
Dutch Bros Coffee Urbana, IL | 3.9 | 30 | 20% | — | 40% | — |
Dutch Bros Coffee Evansville, IN | 4.7 | 3 | 50% | — | — | — |
Dutch Bros Coffee Indianapolis, IN | 4.4 | 21 | 40% | — | — | — |
Dutch Bros Coffee Cincinnati, OH | 3.1 | 17 | 20% | — | 20% | — |
Dutch Bros Coffee Houston, TX | 3.9 | 82 | 40% | — | — | — |
Dutch Bros Coffee Garden Grove, CA | 4 | 128 | — | — | 40% | — |
Dutch Bros Coffee Lexington, KY | 4.2 | 29 | 20% | — | — | — |
Dutch Bros Coffee Lawrenceville, GA | 4 | 108 | 20% | — | — | — |
Dutch Bros Coffee Eustis, FL | 4.5 | 74 | 20% | — | — | — |
Dutch Bros Coffee Baytown, TX | 4.2 | 42 | 20% | — | — | — |
Dutch Bros Coffee Radcliff, KY | 3.8 | 44 | 20% | — | — | — |
Dutch Bros Coffee Houston, TX | 4.4 | 601 | 20% | — | — | — |
Dutch Bros Coffee Jefferson City, MO | 4.2 | 33 | — | — | — | — |
Dutch Bros Coffee Riverside, CA | 4.7 | 31 | — | — | — | — |
Dutch Bros Coffee Indianapolis, IN | 4.9 | 14 | — | — | — | — |
Dutch Bros Coffee Louisville, KY | 4.5 | 11 | — | — | — | — |
estimated annual revenue at risk from operational complaints
Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.
Next Step
We see the problem in your public reviews. Let us quantify it.
“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”
Curbit has delivered assessments for brands processing 50,000+ orders/day