Cinnabon — ~1,200 locations
The #1 complaint: Speed (12.9% of reviews)
Markets Sampled
States
CA, CT, IL, IN, NJ, NY
How we collected this: We searched Google Places across 16 major US metro areas, selected 24 geographically diverse locations, and analyzed 93 customer reviews. These locations represent 708 total Google reviews. Complaints were classified using keyword pattern matching across 4 operational categories. This is a representative national sample — the same patterns appear consistently across markets.
Real reviews from Google — unedited
“The new ones were a lot better but very oily and not worth the eight dollars then for the C Cinnabon, they were busy and didn’t have any money, but I didn’t mind waiting since my train was 20 minut...”
Secaucus, NJ
“Also, my daughter had a pretzel there and it was overcooked”
Rancho Santa Margarita, CA
“Of course she didn't have a name tag on, she's a white female with orange/reddish hair said that she won't honor the app special because they was busy”
Lake Station, IN
“I was told they don’t know what to do and I had to wait for around 30 minutes for a new cinnamon roll”
Rancho Santa Margarita, CA
“Haven’t had one in such a long time”
Teaneck, NJ
“We waited in like for 30 minutes and when it was our turn to order we asked for a pack of minions”
Montclair, CA
“Or I would have waited”
Merrillville, IN
“Stale, stale as can be”
Lake Station, IN
If this pattern holds across your 1,200 locations, an estimated 660 locations are generating operational complaints right now.
| Location | Rating | Reviews | Speed | Accuracy | Capacity | Quality |
|---|---|---|---|---|---|---|
Cinnabon Rancho Santa Margarita, CA | 4 | 25 | 40% | — | — | 20% |
Cinnabon Merrillville, IN | 3.2 | 59 | 60% | — | — | — |
Cinnabon Hempstead, NY | 2.1 | 23 | 20% | — | 20% | 20% |
Cinnabon | 3.5 | 2 | — | — | — | 50% |
Cinnabon Tinton Falls, NJ | 2 | 4 | — | — | 25% | 25% |
Cinnabon Lake Station, IN | 4.1 | 36 | — | — | 20% | 20% |
Cinnabon Teaneck, NJ | 3.6 | 9 | 25% | — | — | — |
Cinnabon Secaucus, NJ | 2.3 | 6 | 20% | — | — | — |
Cinnabon Chicago, IL | 3.6 | 18 | 20% | — | — | — |
Cinnabon Paramus, NJ | 4.6 | 64 | 20% | — | — | — |
Cinnabon Montclair, CA | 3.4 | 54 | 20% | — | — | — |
Cinnabon Los Angeles, CA | 3.7 | 10 | 20% | — | — | — |
Cinnabon Darien, CT | 1 | 3 | — | — | — | — |
Cinnabon New York, NY | 3 | 40 | — | — | — | — |
Cinnabon Swirl Pasadena, CA | 4.6 | 30 | — | — | — | — |
Cinnabon Michigan City, IN | 2.3 | 3 | — | — | — | — |
Cinnabon Carol Stream, IL | 4.3 | 67 | — | — | — | — |
Cinnabon at Schlotzsky's Naperville, IL | 3 | 2 | — | — | — | — |
Cinnabon Chicago, IL | 4.2 | 18 | — | — | — | — |
Cinnabon/ Auntie Anne’s/ Carvel | 5 | 1 | — | — | — | — |
Cinnabon Los Angeles, CA | 4.1 | 184 | — | — | — | — |
Cinnabon Minooka, IL | 4.3 | 49 | — | — | — | — |
estimated annual revenue at risk from operational complaints
Based on 300 orders/day/location, $12 avg ticket, 30% churn rate, and 4 annual visits. Industry estimates from QSR Magazine & Deloitte.
Next Step
We see the problem in your public reviews. Let us quantify it.
“We'll benchmark it. We'll show you the problem. We'll show you the improvement.”
Curbit has delivered assessments for brands processing 50,000+ orders/day